What is Sales Outsourcing?

Although outsourcing is more commonly associated with business functions such as HR services, finance and IT, sales outsourcing is not new - companies have actually been outsourcing parts of the sales function such as telemarketing for many years.

The outsourcing of sales is not as terrifying as you may think. Quite simply, you are indirectly employing experienced and motivated sales professionals without the associated risks and costs of direct employment. Furthermore, you are putting the responsibility of growing your business in the hands of people whose reputation is dependent on delivering results!

Benefits of Outsourcing?

The key benefits to outsourcing your sales function include reducing costs, increasing flexibility while reducing risk, managing results, and producing profitable revenue growth for your company.

The common business issues resulting from directly employing sales staff are avoided by creating a business-to-business relationship:

• Recruitment costs and time lost
• Training and integration into the company
• High salary and costs for a seasoned sales professional
• Increased office costs
• Risk of staff not working out and training costs of maintaining performance if they do
• Typical sales staff “shelf-life” of 18 months

As a result, through sales outsourcing you can:

• Reduce the costs of sales
• Budget for a fixed cost of sales per month
• Enter or explore new markets quickly and cost-effectively
• Concentrate on running your business and keeping existing clients happy!

Your business would benefit from sales-outsourcing if any of the following apply to your company:

• You want to grow your customer base
• You want to achieve profitable growth
• You employ salespeople
• Your company lack the sales skills to develop your business
• You do not have the time, or inclination, to bring in new business yourself
• You want to explore or develop new markets
• You want sales to be somebody else’s problem!

SalesFirst Wiltshire